Opening (10 sec)
"Hey [NAME], this is Miles from Avo. I sent you a quick email earlier -- do you have 60 seconds?"
Hook (15 sec)
"I work with [INDUSTRY] companies like [COMPANY], and the one thing I keep hearing is owners are paying $300-800/mo across 4-5 different tools that don't talk to each other. Sound familiar?"
Wait. Listen.
Pitch (20 sec)
"We replace all of that with one custom platform, built specifically for how your business runs. You own the code, no monthly SaaS fees. $10-15K, delivered in 2-3 weeks."
Close
"Would it be worth 10 minutes this week so I can show you what this looks like?"
Objections
"How much?" -- "$10-15K. Pays for itself in under 2 years from subscriptions you cancel."
"Happy with tools" -- "How many are your team logging into daily? Usually 4-5."
"Send info" -- "Sure -- what's your biggest pain point so I send the right thing?"
"Can't afford" -- "Most start with one piece -- just booking + auto-follow-up -- around $5K."
"Need to think" -- "Of course. Can I follow up next week?"